Did you know that the rate of consumer loyalty to automotive dealerships is only just over 20 percent? While it is likely for consumers to stay brand-loyal to specific vehicle brands, the chance of gaining a loyal consumer after the initial sale of a vehicle is much less common. Additionally, today’s world has made it even more difficult to maintain customer loyalty with the ever-changing digital world. Many consumers now prefer to either shop online or know exactly what they want, how much they want to spend, and what their options are before they step foot into any dealership. Thus, less and less time is being spent one on one with consumers to build that loyal relationship.
So, what does this mean for your dealership’s advertising methods? Well, one thing is for sure. Nailing your advertising is more important than ever before. Not only should your advertising be focused on pulling consumers into your doors, but it should make them want to continue to give their loyalty to your dealership. With the flux of consumers seeking online options, your advertising campaigns should be highly personalized to your target consumer. Then, after the sale is made, it is essential to continue to follow up with your customer. This could include anything from traditional advertising, such as mail-outs, to email lists or even social media ads.
Having an advertising agency that specializes in both traditional and digital not only ensures that your advertising is done the right way, but it also aids in the success of your dealership. Yes, as our clients face the low inventory craziness, DeAngelis Advertising is still encouraging a feasible and smarter than ever, creative marketing plan that keeps customers loyal to you. Customer loyalty is more important than it has ever been, so stop wasting time and invest in your advertising now! Make sure your ads are targeting the right people, the right way, at the right time. For a completely free onsite market analysis brought to you from our experts, call 800.318.5047.