Automotive Radio Advertising | Car Dealer Marketing Agency
Contrary to popular belief, television is not the only effective method of advertising. Year after year, radio advertising continues to prove itself a powerful and effective tool for businesses. Radio has unique characteristics and style that other mediums will never rival. Radio may, in fact, be somewhat of the new vinyl: a relevant and sought-after medium continually in the process of recreating itself. After all, over 90 percent of Americans nationwide listen to the radio each week. With automotive radio advertising, you can reach a large number of receptive potential customers and greatly increase your sales. But what are the essentials of a great radio ad? We’ve got five important tips for creating an effective, attention-grabbing radio ad.
Know Your Audience
It doesn’t matter much what you say if you don’t know who you’re talking to. Know who your audience is. Don’t generalize; focus on a specific group or groups of people. You can’t hit your mark if you’re not zeroed in on your target. Determine which stations, channels, or shows best fit your consumer market and place your ad in those areas.
Have a Strong Open
With radio ads, it’s important to make the most of your limited airtime. Don’t waste time with introductions or boring information. Open strong and get right to the point. You know who your audience is and what they want; give it to them.
Get a Great Voiceover
Radio relies upon the art of speaking effectively. The voice, tone, pace, variety, and emotion within your ad all contribute to its effectiveness. Invest in a professional voiceover to enhance your message and relay its true feeling.
Test Multiple Ads
In radio, it pays to test your campaign over and over in order to find what works. Create multiple ads with different strategies, then air one ad 50 percent of the time and the other ad 50 percent of the time. Airing multiple ads allows you to collect data over a period of weeks or months and determine what works best for you. Numbers don’t lie.
Deliver a Call-To-Action (CTA)
Decide on the one thing you want your listener to take away from your message. At the end of your ad, you’ll want to deliver a simple and strong Call-To-Action that reinforces your information. Keep things as simple as possible; your listeners need to remember what you’re telling them. A catchy slogan, a phone number, a website, a powerful name – whatever your Call-To-Action is, make sure it’s deliberate and memorable. Contact DeAngelis automotive advertising agency to get started on your next radio advertisement!