Social media has taken over many aspects of our world, with one of the most evident being advertising for all types of business. In the United States alone, nearly 70% of the population utilizes some sort of social media. One of the most popular platforms to-date for everything from personal to business use is Instagram. Every month, Instagram has nearly one billion active users. Of that one billion, 20% search and visit business profiles daily. Now, 20% may not seem like much percentage-wise, but that is nearly 200 million users. With numbers like that, not utilizing Instagram for your dealership could mean that you are missing out on a plethora of advertising opportunities.
Not only is Instagram one of the most used social media platforms, but it offers a wide range of tools your dealership can utilize. For example, Instagram offers analytics tools for business accounts. These tools allow businesses to track activity, engagement, and demographics of those who interact with your dealership’s account. These tools will not only allow you to view who your page is reaching, but it will give you a better understanding of your audience and target consumer. It will also give you an idea of what times of day are most effective in reaching your preferred consumer. Utilizing this platform can even boost customer loyalty by continuing to keep connections with past customers of your dealership. By taking advantage of these tools that Instagram offers, your dealership can continue to cultivate and shape its image. As instagram is a mostly visual platform, your customer base will soon be able to visualize who you are at just the mention of your dealer name.
Additionally, Instagram allows its users to engage with their audience with ways that appeal to younger consumers. You can lead polls, stories, and lead consumers to their next car with just the touch of a finger. The next generation of consumers has emerged in social media from a young age, many being there from the very start of Instagram. What better way to reach the most digital-based generation yet?
