10 Elements Every Direct Mail Piece Should Have

Automotive Direct Mail Advertising | Car Dealer Advertising Agency

If your company has decided to spend money on advertising, you want it to be effective. Automotive direct mail advertising is a great way to get your message out, but how can you ensure that it will be read? Here are a few tips to increase your success with direct mail.

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The first thing to do is to determine what the message of the piece will be. The best way to get results is to have one message. If you have multiple messages, you won’t grab the customer’s attention and your mail might end up in the trash. Once you choose the message, make sure it is clear and big, so it can’t be missed. Add color that stands out and a graphic that reinforces what the message is.

With a strong message, you will also want to include the benefits of what that message will bring. This connects the message to the customer and helps them imagine the possibilities. If you want your mail piece to be effective, you should also include a reason to take advantage of the offer right away. It could be based on time, or on availability of what you are offering. The message should end with a specific way you want people to respond, such as by calling a phone number or sending an email for more information. This also helps you track how the direct mail piece does, based on how many people respond to it through the specific avenue.

Other things that are important to include on a direct mail piece are the name and logo of the company, contact information, and a return address.

DeAngelis automotive advertising agency is a full-service advertising firm with experience all over the U.S. We build advertising campaigns for your car dealership and can increase traffic up to 50%. Call us today at 800-318-5047 to see how we can increase your market share without decreasing your profits.

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