Understanding advertising mediums and channels as well as how to match them correctly is critical to a successful advertising campaign. What do radio ads, video ads, print and image ads, and text ads all have in common? That’s right, they are all different kinds of advertising mediums. This means that each of these previously listed advertisements are all forms of communication from the advertiser to the consumer. Advertising channels, on the other hand, is the route in which an advertiser chooses to distribute his or her message. These include, but are not limited to, social media, billboard locations, television, radio, and mailouts.
To know which medium and channels to use in your advertising efforts, you must have a concrete understanding of your target audience. Not only do you want to make sure your message is heard, but as the advertiser, you want your message to be heard by the right person or target customer. This includes the style of media your target audience consumes, age range of your audience, what social media or television platforms they use most, and time of day. To do this, you must understand what kinds of media and advertising they are consuming daily. Once the previously stated is completed, you can then determine what type of advertising medium to pursue as well as choosing the right channel to reach your customer. Remember, medium refers to the type of communication and channel is the way of dispersing a message.
Choosing the right medium and channels of advertising for your business can be intimidating, but is imperative to see real world results and maximum ROI. This being the case, why not leave the technicalities in the hands of professionals who specialize in advertising to reach the right people, at the right place, at the right time? Not only will your advertising be done RIGHT, but you can guarantee results. From award-winning powerhouse creative, expertise in media buys, and years of automotive advertising excellence, the DeAngelis Advertising team is the right choice for your dealer advertising. With connections across the United States, DeAngelis Advertising provides effective traditional and digital strategies for lower costs; on average 35 percent or more! For an onsite market analysis brought directly to you, call 800.318.504.